About Us

Inspired by Hugo, Designed for Every Journey

Viking Apparel Ltd was founded in 2025, inspired by our son Hugo, who faces various health and life challenges yet completely embodies true joy, love, resilience and strength. 

Struggling to find stylish, adaptive clothing as Hugo grew, we created a UK-based fashion label that prioritizes not only adaptive features but also durability, inclusivity, and eco-friendliness, ensuring that all children and young people can express themselves with fashion in a dignified way. 

We invite you to explore our range and share your feedback, as we are committed to serving families with the same love and care that inspired our journey.